Advertisers couldn't dream of a better target than Joey Smith. That child believes everything he sees on TV... especially commercials and infomercials.
Joey wants Sketchers to keep in a "Shoes Under." He wants me to use a "ShamWow" to clean with "Kaboom." He wants to shop at Best Buy and then have dinner at the "Golden Arches." He knows that at Chuck E. Cheese, "a kid can be a kid" and that "he'd rather be a Toys R Us kid." He wants to know when we're going to buy a Honda. And he's not afraid to regurgitate the facts of an ad in case I didn't catch it.
Maybe ad agencies should direct all of their advertising to preschool kids instead of adults... it may just pull us out of this economy! Haha.
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